Case Study: Hatfield Medical Group

Hatfield Medical Group wanted to have a site that could excel within the highly competitive online search rankings in Arizona. They started back in 2017 but made slow progress in rankings.

Challenges

• When the site is searched, the client is not organically at the top of the search results.
• The data in the current site was also difficult to search through; visitors had to navigate for a while to keep in touch.
• No accessible on-site application.

Solutions Implemented

Smart Works International streamlined the client’s site with a more user-friendly structure: from navigation, content, to design. At the time, mobile first indexing was prioritized in line with the algorithm to rank better in search results.

• Implemented a customized "Pay A Bill" plug-in so users can pay online faster with their account number.

Results

Hatfield Medical Group now claims the first position in the search rankings. Users get to the content and service they want quickly and efficiently, and can pay conveniently with the "Pay A Bill" plug-in.

Conclusion

See how we dealt throughout our client’s distinct concerns and implemented our methods to ensure their online presence and influence grew every day.